August 13, 2013
Unilever extends BT partnership to further more sustainable ways of working
Unilever, one of the world’s largest consumer goods companies, which includes Wall’s Ice Cream, Dove beauty products, Lipton and Knorr brands has announced a three year extension to its IT outsourcing contract with BT. It’s part of the firm’s Sustainable Living Plan to grow its business, while reducing its environmental footprint and increasing its social impact. BT, which first won its first contract with the Anglo-Dutch company in November 2002, delivers a fully integrated network providing voice, data, video and mobility services to the company’s 173,000 employees across nearly 100 countries. This includes the delivery of collaborative services such as audio-conferencing and video-conferencing, which is helping Unilever introduce more sustainable ways of working. More →
August 8, 2013
The war against environmental cynicism puts an onus on suppliers to be honest
by Mark Eltringham • Comment, Environment, Furniture
Greenwash is one of those terms that has gone from needing an explanation to being in common usage in the space of a few years. The reason for that is quite simply that it is the perfect description of a particular form of marketing bullshit that we all recognise. However, while a degree of scepticism about what you hear from marketers is always healthy, but I fear the point has been reached where some people find it easy to dismiss real environmental claims as greenwash. The war against cynicism can partly be helped if more manufacturers and suppliers could get better at demonstrating the validity of their claims.
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