December 29, 2013
The most read stories on Insight in 2013
It’s been one year since Insight first hit the digital streets and it’s been fascinating to see what people have been most interested in. One of the great things about online publishing is you cannot escape from what people think. Printed trade magazines can tell you they send out 12,000 copies or whatever, but they can’t tell you whether the recipients are interested enough to read them or share their contents. Online, that is all made transparent. So it’s been great to start a publication that after just a few months was demonstrably the UK’s most widely read title covering workplace design and management issues. We even know what people like the most. So here, in no particular order, are our most widely read stories from 2013, ranging from the technical to the esoteric, news stories, case studies, the bursting of bubbles and the challenges to received wisdom.
January 10, 2014
SkyCycle. Great idea, but how realistic is it really?
by Andrew Brown • Comment, Environment, Facilities management, Workplace
A cycle lane in the sky is a brilliant concept. The very name conjures up visual images of 21st century transport networks that HG Wells might have been proud of. But wedged above the Enfield Town to Liverpool Street line or its equivalent it seems very unlikely. So let’s assume this is an exercise in marketing, making use of good research and creative design as a means to kick start the debate about how we get to work and how we can accommodate more different and more sustainable methods of commuting. And let’s not restrict this to London either. The capital might have more obvious issues, more publicity; a larger than life Mayor; plus too many cycling fatalities, but they are problems shared across the UK.
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