June 15, 2015
Generation Y isn’t as tech savvy as it and everybody else likes to think
The shaky idea that the members of Generation Y are somehow different to the rest of the human race tends to rest on their characterisation as ‘digital natives’. However, according to a new report from US campaign organisation Change the Equation, just because Millennials have grown up with digital technology and are very attached to it doesn’t mean they are particularly tech savvy, especially when it comes to using technology to solve challenges in the workplace. The report, based on na analysis of the OECD’s Programme for International Assessment of Adult Competencies, found that although Millennials spend an average of 35 hours a week using digital devices, more than half of them (58 percent) are still unable to use their tech to help increase their productivity. They are still better in this regard than previous generations where 70 percent of people have low skills, but not significantly better.















TechNorth, the Manchester based technology hothouse devised as a regional counterbalance to London, is held in higher regard than the capital’s flagship TechCity development, according to research from recruitment firm Robert Half. The study of IT decision makers across the UK claims that the vast majority would prioritise working with Northern firms over their London counterparts, with 87 percent either ‘highly likely’ or ‘somewhat likely’ to place work with IT businesses in the TechNorth hub rather than those in TechCity London given the choice. The figure is 100 percent for IT leaders based in the North and to 95 percent for those in Scotland. More surprisingly, 80 percent of those based London and the South East said they would prioritise TechNorth, as did 75 percent in the South West and Wales.












