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The much talked about new normal doesn’t exist, but the world has changed in profound ways

The much talked about new normal doesn’t exist, but the world has changed in profound ways

no new normalThe World Health Organization officially declared COVID a pandemic on March 11 2020. Now, two years later, there’s light for some at the end of the tunnel. In many wealthier countries, which have benefited from several rounds of vaccination, the worst of the pandemic is over. We’ve got here by learning a lot of new health behaviour, like wearing masks and sanitising our hands. Many of us have also developed a variety of social habits to reduce the virus’s spread – such as working from home, shopping online, travelling locally and socialising less. But as parts of the world emerge from the pandemic, are these new habits here to stay, or do old habits really die hard? Is there a new normal? Here’s what data can tell us.

 

 

Work

One of the biggest changes predicted during the pandemic was a long-term shift towards home or hybrid working. However, there are already signs that this transition might not be as obvious or complete as expected.

[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]The signs of the transition to hybrid work are not as obvious or complete as expected[/perfectpullquote]

In the UK, the proportion of people working from home at least some of the time increased from 27 percent in 2019 to 37 percent in 2020, before falling to 30 percent in January 2022. Similarly, in the US the proportion working from home declined from 35 percent in May 2020 to 11 percent in December 2021.

One of the main reasons people are going back to the office is employers’ expectations. Many companies are concerned that more permanent home working might affect employees’ team building, creativity and productivity.

But among employees, there’s a greater appetite for hybrid and flexible working. One recent multi-national survey found that whereas roughly one-third of workers had worked at home at least some of the time before the pandemic, roughly half said they want to in the future.

 

Shopping

The pandemic didn’t create the habit of online shopping, but it makes more of us do it. Did this make us realise we don’t need actual stores anymore?

It doesn’t seem so. Shopping in bricks-and-mortar stores has already started to recover. Recent data on people’s movements, gathered anonymously from mobile devices, shows how in many countries, before omicron hit, travel to retail and recreation spaces was back up to pre-pandemic levels, and is already starting to rebound after omicron.

The rise in online sales has also not been as dramatic or sustained as many predicted. In the UK, online sales made up 20 percent of total retail sales before the pandemic. By February 2021 this had risen to 36 percent, before declining steadily to 25 percent in February 2022.

 

Travel

One habit that might take longer to recover is our pre-pandemic love of international travel. It has taken a hit around the world, and the sector is still struggling. The UN’s International Civil Aviation Organization projects that international travel in 2022 will still be down by nearly a half compared to 2019.

One British survey conducted last September found that while 80 percent of people were planning on holidaying in the UK in the next year, only around 40 percent were considering going abroad. In comparison, in the 12 months up to July 2019, 64 percent of Brits travelled abroad for a holiday according to one travel industry body.

People’s reluctance to travel has been largely down to concerns over the virus and confusion over travel rules. As worries decline and rules get lifted, we may see a “mini-boom” in holidaymaking.

 

Socialising

Early in the pandemic, some commentators – including the US chief medical adviser Dr Anthony Fauci – suggested we might never return to shaking hands. I, with my colleague Dr Kimberly Dienes, argued that it was vital these rituals make a comeback, as they have several social, psychological and even biological benefits.

Are social-distancing habits, including meeting fewer people and having less physical contact with those we do, here to stay? For most people, no. Data shows only one-third of people in the UK are still socially distancing regularly, the lowest proportion since the pandemic began.

 

No new normal

But truly, only time will tell how much the pandemic will have changed our habits. However, bolder predictions – that the pandemic was going to completely and irrevocably change our ways of working, shopping, travelling and socialising – now seem premature and exaggerated. The pandemic has taught us we can work, learn, shop and socialise in different ways, but the question now is whether we still want to.

[perfectpullquote align=”right” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]The pandemic has taught us that we need to connect with others[/perfectpullquote]

Humans have basic needs, such as autonomy, feeling related to others, and feeling effective and competent in what we do. Part of the challenge with home working, for example, is that it simultaneously fulfils one need by giving us greater autonomy but takes away another by making us less connected. Expanding adequately supported, equality-focused, hybrid and flexible working arrangements is perhaps a promising way to meet both needs.

Some people will have acquired a sense of competence, or at least familiarity, with the new ways of doing things during the pandemic and so may wish to keep doing them. In some areas – travelling overseas, for example – it may take longer for our competence, and confidence, in old habits to return. However, many seem to be quite quickly returning to old ways and re-learning how to feel competent at doing things that they did before.

The extent to which we’ll go back to our old ways may also depend on our personality traits, which have been shown to shape our compliance with new behaviour. For example, those more open to new experiences by nature, or more extroverted, may be more eager to travel internationally or socialise in larger groups.

Finally, the pandemic may have served as a reminder of how much we appreciate everyday interactions with others, in shops, restaurants and so on. People may be keen to return to familiar ways that revive this – for example, picking something up in a store on the way home from work. Above all, the pandemic has taught us that we need to connect with others and that there are limits as to how much online communication can replace real, face-to-face interactions.

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Wellbeing, skills and diversity data absent from majority of FTSE 100 firms’ annual reports

Wellbeing, skills and diversity data absent from majority of FTSE 100 firms’ annual reports

wellbeing, skills, diversityNew analysis of FTSE 100 annual reports finds that while workforce reporting has improved in the past two years, the quantity and quality of disclosures still varies significantly and remains very poor in places. The new report, How do companies report on their ‘most important asset?, from the CIPD, the PLSA and Railpen, analysed the quality of workforce disclosures in the 2021 annual reports of FTSE 100 companies against seven key themes: Workforce cost and composition; employee relations and wellbeing; reward; voice; skills, capabilities and recruitment; and response to COVID-19. (more…)

Sustainability doesn’t have to depend on high-tech solutions

Sustainability doesn’t have to depend on high-tech solutions

sustainability and low tech solutionsIt’s a popular idea that the path to sustainability lies in high-tech solutions. By making everyday items like cars electric, and installing smart systems to monitor and reduce energy use, it seems we’ll still be able to enjoy the comforts to which we’ve become accustomed while doing our bit for the planet – a state known as “green growth”. But the risks of this approach are becoming ever clearer. Many modern technologies use materials like copper, cobalt, lithium and rare earth elements. These metals are in devices like cell phones, televisions and motors. Not only is their supply finite, but large amounts of energy are required for their extraction and processing – producing significant emissions. (more…)

How to convey company culture instantly while hiring

How to convey company culture instantly while hiring

company culture and hiringThirty-eight million American workers left their jobs last year. While better pay and more flexible working conditions typically top the list of reasons for leaving an employer, workers need a bit more than that to seal the deal. To be sure, in a recent Cappfinity/YouGov survey, 80 percent of job seekers said it’s important to understand a company culture before accepting an offer. Company culture, in fact, has played a key role in the pushing and pulling of workers from and to jobs. Some job seekers are motivated by the escape from a toxic work environment. Others are looking for companies that have figured out how to support more social interaction across teams. If you can’t authentically convey your own company’s culture to job candidates, they won’t be able to determine whether the job is right for them. (more…)

Skills crisis intensifies as demand for white collar jobs outstrips supply

Skills crisis intensifies as demand for white collar jobs outstrips supply

skills crisisDemand for people to fill permanent and contracted white-collar jobs while the UK continues to battle a skills crisis. That’s according to the latest Recruitment Trends Snapshot report from The Association of Professional Staffing Companies (APSCo). The data provided by Bullhorn, claims that demand for contractors was also up year-on-year, increasing 38 percent. Month-on-month figures also showed a spike in jobs, with permanent and contract vacancies increasing 104 percent and 78 percent between December and January, which can be attributed to a bounce back following a seasonal lull. (more…)

Record pay rises on the cards to address tough recruitment conditions

Record pay rises on the cards to address tough recruitment conditions

record pay risesEmployers anticipate offering record pay rises of 3 percent in 2022 as they look to combat increasing recruitment and retention difficulties. This is the headline finding from the CIPD’s latest quarterly Labour Market Outlook, which highlights the scale of the growing challenge facing organisations in finding and keeping staff, and how they are responding. This quarter’s pay award figure is the highest since the survey was conducted using its current methods in the winter 2012/13 report. The Labour Market Outlook surveyed more than 1,000 employers in January 2022 about their hiring, pay and redundancy intentions for the first quarter of the year. (more…)

Half of unemployed men aged 50+ out of work for at least a year

Half of unemployed men aged 50+ out of work for at least a year

unemployed menThere were nearly 200,000 men aged 50 and older out of work between September and November 2021 – an increase of 24 percent in two years – and 50 percent of them were unemployed for at least a year, according to new analysis from Rest Less, a digital community and advocate for older people. Rest Less analysed the latest labour market data from the Office of National Statistics to find that unemployed men aged 50+ are significantly more likely to be in long-term unemployment, defined as out of work for at least a year, than any other age group. (more…)

Critical industries at risk of collapse as people shun key worker jobs

Critical industries at risk of collapse as people shun key worker jobs

critical industriesSectors critical to putting food on the table and looking after the health of people are on a cliff edge as working age adults shun many of the essential jobs in critical industries that keep the UK running – from food production and logistics to health and social care. That’s according to new research from skills development organisation, City & Guilds. The research finds that despite key workers seeing the nation through the pandemic, the UK’s most vital industries are being threatened by growing skills shortages, as poor reputations and concerns about low pay turn off potential new recruits. (more…)

Workplace culture needs a rethink in line with employees’ changing priorities

Workplace culture needs a rethink in line with employees’ changing priorities

workplace cultureConsiderable job insecurity and uncertainty has pushed companies to rethink their workplace culture to meet employees’ new needs, priorities, and expectations, according to the annual Fjord Trends report from Accenture. According to the report, nearly two years of social, economic and employment disruption has resulted in a collective shift in people’s relationships with work and employees are re-assessing what they want and expect from a company culture and employee value proposition. This means enhancing workplace flexibility, benefits packages, and greater employee care and compassion will continue to be notable trends in 2022, creating both challenges and opportunities for businesses looking to retain and recruit talent. (more…)

Hybrid working? Let’s put on a show

Hybrid working? Let’s put on a show

hybrid working performanceI’m currently rereading Art Kleiner’s masterful book The Age of Heretics which describes the history of ground-breaking thought in management in the 20th Century and the lessons we forget. It remains a relevant book for the new era of ‘hybrid working’ because the book draws a distinction between two fundamental schools of thought in management theory. One of these sees management as a numbers game in which people are inherently problematic and so must be directed what to do based on data and routines of desirable activity and behaviour. And the other sees people as well meaning, capable and adaptable with managers there to facilitate and channel their abilities and help them develop. (more…)

Social media posts are harming many people’s job prospects

Social media posts are harming many people’s job prospects

social media and careersWith the ‘Great Resignation’ driving people to look for new employment opportunities in the New Year, social media activity could be harming career prospects, with a third of British workers (32 percent) reporting this to be the case, according to new data from Kaspersky. This number rises to almost half (47 percent) of those at graduate or entry level. In addition, 40 percent worry that their historic online presence could have an adverse effect on their future employment. (more…)

Are we witnessing the demise of the knowledge worker?

Are we witnessing the demise of the knowledge worker?

Death of the knowledge worker?While the debate about working from home versus working in the office continues, should the real conversation focus on the implications for a typical knowledge worker? ‘Knowledge work’ is a term that dates back over sixty years. It’s said to be first coined by Peter Drucker in his 1958 book The Landmarks of Tomorrow. The business guru went on to talk about knowledge workers in a later book, The Effective Executive, in 1966. He defined them as ‘high-level workers who apply theoretical and analytical knowledge acquired through formal training, to develop products and services’. (more…)