April 4, 2019
People, not cost now most important factor behind corporate real estate decisions
The corporate appetite for flexible space continues to grow as around two-thirds of occupiers rank employee engagement (68 percent) and talent attraction & development (65 percent) as two of the three most important drivers of corporate real estate (CRE) strategy. According to the 2019 EMEA Occupier Survey by CBRE over a third of companies see labour and skills shortages as a key strategic challenge, double last year’s result. In line with last year’s survey, technology disruption (36 percent) economic uncertainty (43 percent) and cost escalation (31 percent) all feature highly as key challenges for occupiers.
April 4, 2019
Workplace art can draw the distinction between branding and corporate identity 0
by Helen Owen • Comment, Workplace design
One of the many traps that lies in wait for unwary organisations is to confuse corporate identity with their brand. The visual aspects of an identity may reflect the firm’s personality and values, and a change may go in hand in hand with the development of a new strategic direction or culture, but a mismatch can be jarring if the stakeholder perception of the organisation does not marry up with its branding. More →