March 2, 2017
Technology can help encourage employees make healthier lifestyle choices 0
Fostering behavioural change among employees to encourage them to make healthier lifestyle choices could deliver both productivity gains and economic growth, a new report claims. According to Human-Centric Health: Behaviour Change and the Prevention of Non-Communicable Diseases, by the World Economic Forum in collaboration with Willis Towers Watson, behavioural economics will be critical to encourage healthier lifestyles and reduce the burden of non-communicable diseases (cardiovascular disease, mental illness, cancer, chronic respiratory disease and diabetes) that account for approximately 16 million premature deaths annually and will cost an estimated cumulative loss of $47 trillion in economic activity worldwide over the next two decades. According to the analysis, technology such as mobile phones with accelerometers that make activity challenges easier and engage individuals in a community of supportive peers will improve people’s understanding of health-related knowledge and encourage them to reshape their behaviour. Linking individuals to ‘commitment contracts’ to exercise, quit smoking, or adhere to medicine prescription schedules will also be easier to monitor using sensors and mobile technology.
The majority (79 percent) of workers say reliable and modern technology is more important to them than office aesthetics, while accessories such as ping pong tables, slides, hammocks and wacky office designs may look good in pictures, but they don’t necessarily make employees any happier or productive. The is according to a survey, conducted by storage firm Kiwi Movers, which found that 86 percent of UK adults who work in an office said fun features were of no specific value to their working life, 11 percent said they were nice-to-have and of some value and 3 percent said they were very valuable. The most popular office perks are those offer an immediate tangible benefit to the employee, but even so, as many as 23 percent don’t take advantage every day; while 71 percent overall said they’d like more space in their office and of those, 58 percent believe that could be achieved by removing non-essential items. The research also found that younger workers were more likely on average to take advantage of ‘environmental’ perks like chill out areas and recreational equipment.
Amos Tversky and Daniel Kahneman introduced the concept of Loss Aversion in 1984, highlighting people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains. Lose £100 and we will feel a remorse that easily outweighs winning £100. In a similar fashion we find it very hard to see future positives when confronted with short term loses. We understand easily what we have lost but cannot imagine what there is to be gained. Furthermore, as Frederic Bastiat wrote in an 1850 paper, “That Which is Seen, and That Which is Not Seen”, man has a tendency to “pursue a small present good, which will be followed by a great evil to come, rather than a great good to come, at the risk of a small present evil”. Put these together and it is no wonder that, by and large, the future of work, corporate real estate and the workplace is so widely misunderstood.
New research from AXA suggests that small firms are sceptical about the prospects of technologies such as 3D printing, robotics and driverless cars affecting their workplace in the near future. While more than 40 per cent of small businesses still don’t have a website, the study of 898 firms claims that most of these plan to move online in the next twelve months. If these plans are fulfilled, only seven per cent of UK businesses will remain offline by this time next year. However, just one in five plan to migrate to the Cloud and only six per cent say they expect to adopt smart technologies. Driverless cars, which are set to hit UK roads as early as 2020, have an equally low resonance, as just eight per cent of business owners expect they will travel in one. Businesses were also highly sceptical when it comes to 3D printing. Just two per cent of UK businesses who might use the process expect to see it used here ‘during their lifetimes’.
The patience of British workers to put up with slow and malfunctioning technology lasts just sixty seconds on average before they lose their temper, according to new research from tech firm 
