January 31, 2013
It has long been a complaint of designers and marketers that courts do not understand design. For the most part this has made it difficult for them to trademark things like packaging designs and colours leaving them open to copycat designs which can seriously undermine a brand and make merchandising more difficult than it need be. Now Apple – who else? – has taken things to a whole new level by officially trademarking its distinctive shopping centre store design in the US.