January 5, 2018
Younger workers helping to drive a more positive perception of UK business
There has been a rise in the number of people who believe businesses in the UK have a good reputation, with a significant number of younger people helping to create this positive picture. The research, comparing perceptions of businesses between May and November 2017, reveals 2 in 3 people think UK businesses have a good reputation, up 7 percent in 6 months. The tracker, conducted by the CBI in partnership with global PR agency, Porter Novelli, and research company, Opinium, revealed that the public are more aware of the value business provides in local communities with an increasingly vocal business community emerging in recent months. Importantly, the improvement in business reputation has largely been driven by young people and those in work, with a significant 15 percent rise in positive views among 18-34 year olds. This reinforces the view that younger people are more engaged in the debate about the UK’s future, with the Brexit negotiations and a sharper political debate intensifying the focus on jobs and the economy.