October 17, 2013
Employers should engage staff as active reputation builders in social media
Employers who discourage staff from spending time at work updating their status on Facebook or following twitter feeds would be better served in harnessing their social media habits to promote the organization according to an academic study. Joonas Rokka, Assistant Professor of Marketing at Neoma Business School, has published new research in the Journal of Marketing Management that shows how social media can accentuate the role of employee and corporate reputation management. According to findings drawn from multiple business sectors and different types of companies, the research claims that companies need to focus more on managing employees as active reputation builders and brand ambassadors in social media instead of conceiving them only as possible reputation risks. (more…)
October 17, 2013
Video: reimagining work to help people become happier and more productive
by Mark Eltringham • Comment, Events, Facilities management, Technology
[embedplusvideo height=”190″ width=”220″ editlink=”https://bit.ly/1cweZHz” standard=”https://www.youtube.com/v/G11t6XAIce0?fs=1&hd=1″ vars=”ytid=G11t6XAIce0&width=220&height=190&start=&stop=&rs=w&hd=1&autoplay=0&react=0&chapters=¬es=” id=”ep5343″ /]
Most companies are engaged in an attempt to help employees become happier, more productive and – yes –fitter at work. Firms do this because they are nice people or in the commercial interest of the business, or both. The problem is they are not doing it with a fixed set of criteria. Not only do they have to cope with changing commercial and economic conditions and legislation, they have to do it while the very nature of work evolves rapidly and in very different ways for different organisations. This is not so much like somebody moving the goal posts as it is like one of those games on It’s A Knockout where a contestant tries to do something while other people are shaking the platform they are standing on, squirting them with water, running into them, hitting them with things and yanking them back with ropes.
(more…)