April 28, 2015
Why it’s time for more companies to roll the dice for gamification 0
As was reported recently, gamification remains practically unknown to many managers yet companies like Nike, Microsoft, Samsung and eBay are beginning to see it as a useful tool. Generally adopted by marketing and sales professionals, gamification can also influence behaviour, increase productivity and improve wellbeing. Gamification is all around us, even if we don’t always notice it. It’s used in sales competitions, frequent flyer programmes and marketing initiatives. So what is gamification? In short it’s the concept of applying game mechanics and game design techniques in order to engage and motivate people to achieve their goals. It’s about turning something potentially mundane into a game – similar to many ingenious mothers who might turn cleaning a room or washing dishes into a game for their children.
May 25, 2015
Clerkenwell Design Week explores the links between design and the individual
by Mark Eltringham • Comment, Events, Flooring, Furniture, Workplace design
For a show with such an international perspective there are many aspects of Clerkenwell Design Week that mark it out as a typically British event. There’s the weather, of course, which can vary from day to day between drizzle and bright sunshine, marking the difference between visitors dodging showers and huddling in showrooms or spilling out onto the pavements to drink beer and talk turkey. Then there’s the very idea of Clerkenwell itself, a district in East London historically associated with the arts and crafts movements, dodgy dealings, immigrant artisans and labourers and the sort of denuded former glories that those with the right mindset like to appropriate and reinvent. London may exist as a City State within the UK, but it also provides the beating heart for many nationwide industries. For the UK office interiors industry that heart can be found in Clerkenwell.
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