November 29, 2016
Organisations that invest in creativity have happier and more productive employees 0
Adobe has released the State of Create: 2016, the latest edition of its global survey of some 5,000 people worldwide to assess the state of the creative sector and gauge the impact of creativity on businesses. The headline finding of the latest study is that organisations that invest in creativity are more likely to increase employee productivity (78 percent) and have happier employees (76 percent). The report also claims that respondents believe that those employers who invest in creativity are more likely to foster innovation (83 percent), be competitive (79 percent), provide better customer experience (78 percent), have satisfied customers (80 percent) and be financially successful (73 percent). Around three quarters (74 percent) of respondents also claim that it is important for businesses to focus on good design, with another 70 percent feeling that design drives a strong brand experience. 45 percent claimed that in the past year they had paid more for a product or service that had good design.