October 17, 2014
Google and Deloitte set out blueprint for collaborative work in Australia
Deloitte Digital has launched the final version of its report into the collaborative economy carried out on behalf of Google Australia. An interim report, published in July, estimated that the benefits of collaboration to the Australian economy is already $46 billion and could rise to $56 billion. The report also claims that collaboration could help to address specific structural problems including falling productivity and a comparative lack of innovation. The study claims that the average Australian worker spends just under half of a typical working day interacting with other people but that there remains considerable room for improvement in the way those interactions take place. The final version of the report also includes a toolkit to help individuals and organisations to gauge their level and success of their collaborative work. Tellingly, the test is weighted one-third to workplace design, one-third to technology and one-third to culture and governance.
September 16, 2014
The culture of presenteeism is not all just fun and games
by Mark Eltringham • Comment, Flexible working, Workplace, Workplace design
Ten or so years ago an office seating manufacturer commissioned me to prepare a report on the games industry. The idea was to target a market the company had decided was primed to hear their message about ergonomics and the deleterious effects of long hours spent sitting and peering at a screen. Not only would this develop a new market for the business, it would also showcase a new product they had launched specifically to target a younger and hipper audience, even one that was overwhelmingly male. All of the elements of a successful campaign appeared to be there – the right product, a sedentary workforce that often worked around the clock to hit deadlines in an industry that epitomised youthful cool and was willing to spend money to prove it.
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