July 14, 2019
Sheer volume of data can make marketers blind to strategy
The vast majority (83 percent) of senior marketers are struggling to adapt to the volume of data available to them, while 80 percent feel the industry as a whole focuses on too many performance metrics, according to a new report from research company Censuswide and Domo. The study polled 681 senior marketers around the world on their opinions, routines and plans for the future. It revealed that analytics, from a vast number of sources, are driving ‘data blindness’ as marketers lose sight of KPIs, and 78 percent of respondents admit to chasing short-term results over long-term strategy. More →
July 11, 2019
The scale of the problem for workplace design 0
by Mark Eltringham • Architecture, Comment, Workplace design
There is a typically telling and intelligent Pixar moment in the film A Bug’s Life in which an already well-lubricated mosquito goes up to a bar and orders a ‘Bloody Mary, O Positive’. The barman plonks a droplet of blood down on the bar. The mosquito sinks his proboscis into it, sucks it down in one go and promptly falls over. The mosquito doesn’t need a glass because that is for animals who have a problem with gravity. For insects, the major force in their lives isn’t gravity, but surface tension. More →