February 20, 2019
Employers have a poor understanding of what actually motivates their employees
Almost half of companies (45 percent) still believe that an attractive salary and package is what motivates their workforce, despite the fact that employees cite ‘soft benefits’ such a flexi-working, work-life balance, and ‘being valued’ as key to feeling fulfilled in their job role. The findings come from recent research ‘Meeting demands through the job offering’, by recruiter Robert Walters and job board CV-Library that highlight the disparity between what employees want and what companies are offering to staff. While 60 percent of professionals’ state career development as an important part of a job offering, less than 10 percent of companies believe that a lack of career progression and development would be a key reason for losing talent. The report also found that although companies claim that ‘staff being stuck in their ways’ is the main reason behind the lack of quality applicants, over 40 percent of professionals state that they would be willing to take up a role in another field where skills would be transferable, or work in a new sector to broaden their skills.












A lack of senior stakeholder support is the greatest inhibitor of change, new research suggests as despite considerable enthusiasm to innovate, organisations are being thwarted by tight resources and strong internal resistance. The data commissioned by KCOM found that organisations are also limiting themselves by turning away the specialist skills and experience that could help them advance, through overly predictive procurement processes. They are however, eager to be more competitive, which is why organisations are making big investments in innovation projects. Almost half (43 percent) consider driving digital transformation to improve competitive advantage to be their top priority in the next year. A further 32 percent are allocating at least 20 percent of their IT budget to new projects. Both public and private sector organisations are also taking an increasingly people-centric approach to digital transformation. In the next year, 80 percent said they would incentivise staff retention through training, accreditation and career development to deliver on their innovation strategy. This is compared to 71 percent who said they would do so by investing in new technologies.












