March 7, 2017
Jump Studios completes design for London offices of Cloudflare 0
London-based architecture practice Jump Studios has designed the first UK office for tech firm Cloudflare in London. The company, headquartered in San Francisco, is one of the fastest-growing start-ups in the world and is classified as a Unicorn1 company. The new office is a refurbishment of a former paper factory in London’s Southwark area. The refurbished 7,000 square foot office includes around 100 desks with large social areas connected to the outside terrace space. The central area of the office is a form of ‘spine’ constructed from OSB (Oriented-strand board). This spine maintains physical and visual connectivity throughout the floor and forms walls, rooms, storage and shelving units for Cloudflare to display tools, gadgets, books and awards. Informal meeting spaces sit within and around the spine for employees to relax and hold meetings in throughout the day.












Amos Tversky and Daniel Kahneman introduced the concept of Loss Aversion in 1984, highlighting people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains. Lose £100 and we will feel a remorse that easily outweighs winning £100. In a similar fashion we find it very hard to see future positives when confronted with short term loses. We understand easily what we have lost but cannot imagine what there is to be gained. Furthermore, as Frederic Bastiat wrote in an 1850 paper, “That Which is Seen, and That Which is Not Seen”, man has a tendency to “pursue a small present good, which will be followed by a great evil to come, rather than a great good to come, at the risk of a small present evil”. Put these together and it is no wonder that, by and large, the future of work, corporate real estate and the workplace is so widely misunderstood.













February 10, 2017
Reflections on the future of work from a mirrored room 0
by Neil Usher • Comment, Facilities management, Technology, Workplace design
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