British Land has launched Storey, a new brand providing flexible workspace for businesses employing between 20 to 70 people and larger organisations seeking additional space on flexible terms. Created to fill a perceived gap in the London office market which customers say is not being satisfied, Storey provides offices for companies who have outgrown co-working space and whose needs have evolved. Storey also suits existing or larger office customers seeking project or shorter term space on top of their core requirements. Storey will operate within British Land’s existing London assets, predominantly at its Broadgate, Paddington Central and Regent’s Place campuses. These have ‘a critical mass of office customers and offer the ideal environment for ambitious organisations looking to grow. Storey customers will be able to access facilities traditionally reserved for larger organisations and automatically benefit from the broader campus environment where a focus on wellbeing also supports growth and productivity.’

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While we should never read too much into a single piece of business, the news that one of the world’s largest property investors is buying a young and still growing British flexible office provider is surely a sign of things to come. As Blackstone, a private equity giant with £140 billion of real estate assets worldwide acquires a controlling stake in The Office Group for £500 million, we must view the deal in the context of a market in which the most dynamic players are WeWork and its contemporaries. The Office Group has grown from seven buildings to thirty-six since it was founded in 2003 and provides flexible office and coworking space to start-ups, freelancers, small businesses and increasingly, corporates such as Facebook, Dropbox and British Gas.