September 24, 2018
Busy people tend to make healthier choices and enjoy more self-esteem
Busyness is often thought of as a modern day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD. In a new paper, Chattopadhyay and his co-authors, Monica Wadhwa, Associate Professor of Marketing and Supply Chain Management, Fox School of Business at Temple University and Jeehye Christine Kim, Assistant Professor of Marketing at HKUST, show that the mere perception of being one of the busy people, or what they call a busy mindset, is a “badge of honour” that can be leveraged to promote better self-control. Their paper, titled “When Busy Is Less Indulging: Impact of a Busy Mindset on Self-Control Behaviours”, has been published in the Journal of Consumer Research.