So what do people really want from their offices? It’s a question that has tasked the minds of researchers for many years. According to a recent survey from Overbury, the ideal office design seemed to be a Starbucks, but a new report from the British Council for Offices suggests that what people want isn’t actually that much. Top of the list of priorities for the 1,200 or so people surveyed were fast Wi-Fi, comfortable surroundings, a convenient location and a decent, if unspectacular, fit-out, although responses varied to a certain degree across age groups and sectors. Is that really too much to ask? And are the pool table and the slide absolutely necessary?

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You may recall that a few years ago there was a voguish interest in the idea of employer branding. This is the kind of thing that has always gone on but can always be defined and popularised,  in this case following the publication of a book on the subject in 2005. By 2008 Jackie Orme, the head of the Chartered Institute of Personnel and Development, was calling it ‘an integral part of business strategy’. Still, it appears to have dropped off the radar a bit over the last few years, a fact we might put down to the effect of the recession. Firms certainly seem to have their mind on other things. Research published last year by PriceWaterhouseCoopers showed that  in 2009, 54 per cent of businesses said they placed a special focus on retaining talent. By 2012 that had dropped to 36 per cent.

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