March 13, 2013
Landmark buildings can lead to an identity crisis for tenants
Companies want to brand themselves in lots of ways and for lots of reasons. There are all the usual reasons to do with marketing but when companies talk about brand and how it is integrated with architecture and the design of their offices they are equally likely to be concerned with attracting staff and making what they think are the right statements about their business. The problem is that while nearly everybody wants to brand their workplace, the design solutions can become overly literal. There’s nothing inherently wrong with logos in the carpet but successful design will be about far more than that. It usually has to be rather less literal and rather more intelligent.
March 14, 2013
The UK’s five worst public art projects
by Mark Eltringham • Comment, Facilities management, Workplace design
That is obviously a misleading headline. The two worst public art projects in recent memory are evidently the Diana Memorial Fountain, which wasn’t much of a fountain never mind a memorial, and B of the Bang, Thomas Heatherwick’s glorious but spike-shedding testament to the then eternally popping dreams of Manchester City fans from 2005. But we all know about them, their failures were primarily functional rather than aesthetic, both are now defunct and they’ve got more than enough stiff competition thanks to the enduring desire of companies and councils up and down the land to make a statement in our public places with little regard for aesthetics or practicality.
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