September 24, 2018
It is not particularly easy to change human behaviour by design
Many of the techniques employed by modern illusionists rely on a thorough grounding in the research of psychologists. They’re not alone in standing on the shoulders of academics to bend people to their will. Many of our beliefs about the workings of our society and workplaces and their design are based on this sort of manipulation. It’s telling that the growth of consumerism in the 20th Century, especially after the War when we first began to move from a needs based economy to one fuelled by desire, was driven by the ideas of Sigmund Freud’s nephew. Edward Bernays became the ‘father of PR’ by popularising his uncle’s theories in the US then applying them to mould the subconscious desires of the American masses. He did this not just in the name of commerce but also in that of politics because he believed that society was becoming increasingly irrational, immoral and dangerous.













The latest generation of workplace recruits, the so-called Gen Z graduates, are more likely to stay in their first role if flexible working and mentoring is on offer, new research claims. According to graduate jobs board Milkround, while over half (55 percent) of new graduates’ plan to stay in their first role for less than two years, 76 percent can be encouraged to stay longer with training/mentorship and 63 percent with flexible hours. They are also ambitious and have high expectations, with 65 percent believing they will work in their dream industry. This impacts what is expected of employers and could hold the key to encouraging this new generation to stay in roles longer. This change in expectations begins before they start their new role – 68 percent of graduates are calling for more detailed job descriptions and 57 percent would like to have an open line of communication with their line manager from the moment they accept a job.











September 27, 2018
We need to take a scientific approach to the potential impact of AI
by Eleni Vasilaki • Comment, Technology
(more…)