April 28, 2015
Why it’s time for more companies to roll the dice for gamification 0
As was reported recently, gamification remains practically unknown to many managers yet companies like Nike, Microsoft, Samsung and eBay are beginning to see it as a useful tool. Generally adopted by marketing and sales professionals, gamification can also influence behaviour, increase productivity and improve wellbeing. Gamification is all around us, even if we don’t always notice it. It’s used in sales competitions, frequent flyer programmes and marketing initiatives. So what is gamification? In short it’s the concept of applying game mechanics and game design techniques in order to engage and motivate people to achieve their goals. It’s about turning something potentially mundane into a game – similar to many ingenious mothers who might turn cleaning a room or washing dishes into a game for their children.
April 30, 2015
Three workplace issues that could help to shape the general election 0
by Mark Eltringham • Comment, Flexible working, Legal news, Technology
With only a week to go until the general election, nobody seems clear on what exactly will happen at the polls, least of all the voters. The BBC’s political correspondent has described it as the Vanilla Election, with the major parties paralysed by the closeness of the race into not doing anything bold or imaginative enough to spook an ambivalent and undecided electorate. With little to differentiate the parties and an unprecedented degree of cynicism fuelled by social media and online commentary, it seems likely that voters may be swayed by what may in the past have been peripheral issues. Over the past few days several news items have even hinted that workplace related issues might have a role to play in making up people’s minds. Here are three.
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