September 22, 2016
The dramatic rise of the online gig economy revealed in new study 0
There has been a rapid increase in the online gig economy worldwide, according to new research from the University of Oxford. The study is based on the results of the University’s Online Labour Index which measures vacancies and activity on websites and apps related to the gig economy. It found that employers in the US are the biggest users of the online gig economy, defined as the use of workers procured over the internet for short term, piecemeal and project based work. Between May and September, US firms posted 52 percent of vacancies on the platforms followed by the UK at 6.3 percent, India at 5.9 percent, and Australia at 5.7 percent. The market grew by 9 percent over the tested period with growth fastest in the UK which saw a 14 percent increase in activity. The data also showed that software development and technology are currently the most sought-after skills. Creative and multimedia work is the second largest category, followed by clerical and data entry work.