May 14, 2019
Sound and vision: why the distracted workplace is about far more than noise
The idea of a cocktail party might be a bit dated, but it is the perfect metaphor for describing one aspect of the most common complaints about modern office design. An idea called the cocktail party effect has been known to neuroscientists for decades. It describes how we are able to filter out a large amount of noise and focus almost completely on just one source of sound. So, while we clutch our Manhattan, we can listen intently to just one person and ignore the babble of voices that might otherwise drown them out. We can tune in to the source we think is important and tune out everything else.
May 16, 2019
Working from home and the future of work. How quaint 0
by Mark Eltringham • Comment, Flexible working, Property, Technology
In 1962, a professor of communication studies called Everett Rogers came up with the principle we call diffusion of innovation. It’s a familiar enough notion, widely taught and works by plotting the adoption of new ideas and products over time as a bell curve, before categorising groups of people along its length as innovators, early adopters, early majority, late majority, and laggards. It’s a principle bound up with human capital theory and so its influence has endured for over 50 years, albeit in a form compressed by our accelerated proliferation of ideas. It may be useful, but it lacks a third dimension in the modern era. That is, a way of describing the numbers of people who are in one category but think they are in another.
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