Search Results for: big data

Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

Unleash your brand’s potential: how Adfixus transforms digital marketing into profit powerhouse

by • Company news

Digital marketing is no longer just about getting your brand noticed; it's about creating meaningful connections, driving customer engagement, and boosting your bottom lineIn today’s hyper-competitive digital landscape, the success of a brand hinges not only on its ability to reach the right audience but also on how effectively it converts that reach into tangible profits. Digital marketing is no longer just about getting your brand noticed; it’s about creating meaningful connections, driving customer engagement, and boosting your bottom line. This is where Adfixus comes into play, offering a revolutionary approach to digital marketing that promises to transform your brand into a profit powerhouse. (more…)

Why a ‘listening culture’ could do more harm than good 

Why a ‘listening culture’ could do more harm than good 

by • Business, Comment, Workplace

Over the past few months, we have seen large corporates hit the headlines due to some poor business practices. Leaders from all of those companies have made statements where they accept responsibility and state they are looking to do things differently in the future. Whether it’s the statement by CEO Nick Read in light of the Post Office Horizon scandal, or Boeing CEO David Calhoun answering questions in the US Senate, one word that keeps cropping up is ‘listening’. (more…)

Why AI is not getting the green light for sustainability

Why AI is not getting the green light for sustainability

by • AI, Comment, Environment, SF, Technology

We think of digital solutions such as AI as being more sustainable and eco-friendly. Nothing could be further from the truthWe might think of online and digital solutions such as AI as more sustainable and eco-friendly. We have email signatures reminding us to think before hitting print and are encouraged to send e-cards with seasonal greetings to save the trees. Our overall preference to switch to all things online means that we rarely question, or even consider, the environmental impact of our computers. It’s also how the truly enormous impact of AI has, thus far, stayed off our radar. (more…)

3 Days of Design proves we don’t know what we’re doing

3 Days of Design proves we don’t know what we’re doing

by • Comment, Environment, Workplace design

We don't know what we're doing. That was what we all learnt about sustainability at last week's 3 Days of Design in CopenhagenWe don’t know what we’re doing. That was what we all learnt about sustainability at last week’s 3 Days of Design in Copenhagen as Denmark’s capital city played host once more to this increasingly influential European Design event. Timed, as it is, in the same week as Chicago’s Neocon, and following on from Milan’s enormous and well-renowned Salone, not even intermittently inclement weather could disguise the noticeably larger audience drawn to Copenhagen this year. (more…)

Bleep off. Workplace devices interrupt people every fifteen minutes

Bleep off. Workplace devices interrupt people every fifteen minutes

by • News, Technology, Wellbeing

The majority of employees and managers surveyed agree that companies are not effectively addressing the issue of digital noise - the way apps and devices interrupt people constantly.A new poll from Unily, claims to highlight the negative impact digital notifications have on wellbeing and productivity. The majority of employees and managers surveyed agree that companies are not effectively addressing the issue of digital noise – the way apps and devices interrupt people constantly. According to the Digital Noise Impact Report [registration], nearly half of all employees are distracted at least once every 30 minutes, and almost a third report being distracted at least once every 15 minutes by a workplace notification. That means employees working 8-hour days could be experiencing over 160 distractions from their workplace digital tools each week. (more…)

Sound and vision – Nigel Oseland makes himself heard for the IN magazine profile

Sound and vision – Nigel Oseland makes himself heard for the IN magazine profile

by • Features, IN Magazine, Premium Content

Nigel Oseland opens up about people and places for IN Magazine

Interviewing people involves trying to tease out a bit of personal colour. Sometimes I already know what that is or might be. That is certainly the case with Nigel Oseland who I have known for many years, know to be from Wolverhampton and who studied psychology and computer science at Keele University in my home town. He went on to focus on environmental psychology while working at the Building Research Establishment in Watford in the late 1980s and 1990s. (more…)

AI could save the public sector millions of hours of time each week, claims report

AI could save the public sector millions of hours of time each week, claims report

by • AI, News, Public Sector

A new report from Microsoft argues AI could save more than four hours per week on administrative tasks - per staff member across all public sectorsA new report commissioned by Microsoft claims that the scale of administration required of the UK’s public sector is drawing front line workers away from delivering frontline services, and impacting the motivation, engagement and even mental health of large proportions of the public workforce. The research, developed by Dr Chris Brauer, Director of Innovation at Goldsmiths University and Symmetry features in a new report from Microsoft, ‘Harnessing the Power of AI for the Public Sector‘ and argues AI could save more than four hours per week on administrative tasks per staff member across all public sectors. (more…)

Secret AI cameras have been tracking the emotions and demographics of rail passengers

Secret AI cameras have been tracking the emotions and demographics of rail passengers

by • AI, News

Thousands of unsuspecting train passengers in the UK have had their emotions and demographics recorded by hidden AI camera systems at major stations, a new report revealsMany thousands of unsuspecting train passengers in the UK have had their emotions and demographics recorded by hidden AI camera systems at major stations, a new report reveals. The news, raising serious privacy concerns, comes after a freedom of information request by Big Brother Watch. For over two years, Network Rail, the company overseeing Britain’s railway infrastructure, conducted a covert trial program at key stations like London’s Waterloo and Euston, Manchester Piccadilly, and others across the country. (more…)

A new generation of workplace apps is transforming people’s experience of work

A new generation of workplace apps is transforming people’s experience of work

by • Facilities management, Features, Technology, Workplace design

These days, workplace apps promise a much more sophisticated experience, which can be accessed in the palm of your handDisseminating information about a building to the people who occupy it has come a long way from a basic, intranet desktop interface with warnings about wet floors or notices about charity fundraising. These days, workplace apps promise a much more sophisticated experience, which can be accessed in the palm of your hand. Gartner has a useful definition of workplace apps’ capabilities, stating, “They are used to explore and reserve workspaces, navigate the workplace, find colleagues, plan the best days to attend the workplace, access services and ensure that employees could feel safe in a future post pandemic workplace.” (more…)

The fastest growing job occupation in the US isn’t what you think it is

The fastest growing job occupation in the US isn’t what you think it is

by • AI, News, Workplace

a new report argues that AI cannot replace every job occupation, and the latest data from the US labour market proves itThe rise of artificial intelligence and its impact on the job market has raised concerns around the world, with some predicting that up to 85 million jobs would be replaced with automation and AI. However, a new report argues that AI cannot replace every job occupation, and the latest data from the US labour market proves it. According to data presented by Stocklytics.com, home health and personal care aides are expected to be the fastest-growing occupation in the United States in the near future, with more than 800,00 new jobs by 2032. (more…)

People must take the lead on hybrid working to drive highest returns

People must take the lead on hybrid working to drive highest returns

by • Flexible working, News, Technology

A new report from workplace technology provider Eptura suggests that employee-led hybrid working models and connected technology drive the highest returns for businessesA new report from workplace technology provider Eptura suggests that employee-led hybrid working models and connected technology drive the highest returns for businesses. According to its first half 2024 Workplace Index report [registration], companies with hybrid working models in which employees can choose when to come to the office are seeing the most benefit. This is because employees who work effectively in the office can generate an average revenue increase of 3-8 percent. The study also claims that globally, employees are now spending an average of 3 days a week in the office, with the biggest increase being seen in the Asia-Pacific region. The most common days for office attendance remain Tuesday through Thursday. (more…)

Some questions about AI, a world drowning in content and the human centipede of creativity

Some questions about AI, a world drowning in content and the human centipede of creativity

by • AI, Comment, Technology

 

We still don't even know what questions to ask about AI, so the idea we can provide answers is a bit premature

One unintended but welcome result of the new fixation with AI is that many of the people who became experts on the workplace in 2020 are now experts on AI. You’ll find them on social media and they’ll have written a book about it by May to sit on the shelf alongside the one about hybrid working and The Great Resignation. So, if you want some certainty about where generative AI taking us, go talk to one of them because people who know about the subject seem to have little or no idea or raise even more questions. (more…)

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