October 18, 2016
UK marketers suffering from tech-induced anxiety, survey claims 0
More than half (55 percent) of marketers in the UK are struggling to cope with the accelerated pace of digital transformation – up 7 percent since 2015, Adobe’s annual Digital Roadblock study claims. The report – which surveyed 450 marketers in the UK– found that Brits suffer from more tech-induced anxiety than their peers across the region: an average of 44 percent of marketers in Europe worry about their technology-based skill sets, 11 percent lower than the UK. Of the marketers surveyed, three-quarters (74 percent) feel that they need to implement new technologies within their marketing strategies in order to succeed, but just over half (54 percent) feel that they actually have the skills to do so. When it comes to technology skills, there’s an obvious gap between demand and reality: while 41 percent of respondents cited being a ‘tech-savvy’ early adopter of new technologies as the top attribute of being a marketer, only 15 percent actually identify as ‘tech-savvy’ themselves. In fact, more UK marketers identify as ‘tech challenged’ (20 percent) than ‘tech savvy’, and the number of ‘tech-savvy’ marketers has dropped since last year, when nearly one in five (19 percent) identified as so.







Just one in three IT decision makers believe advances such as cloud-based solutions, big data and wearable tech will be available in their industry within the next 12 months, according to a new study from Capita. Although the report – Trends vs Technologies – has yet to be published, the firm has released some of its findings. Based on a survey of IT professionals in the insurance, finance, legal services and manufacturing sectors, the study analyses nine key organisational trends and the implementation of related technology. The report claims that while many decision makers describe a tech trend as being relevant to their industry, several barriers to implementation mean solutions are not yet ready and in many cases might be lagging behind consumer take-up of the new technology. The trends named in the report are Big Data, Digital Workplace, Artificial Intelligence, Internet of Things, Wearable Tech, Robotics, Cloud Based Solutions, 3D Printers and Virtual Reality.


















September 27, 2016
Businesses failing to look at workplace effectiveness in the right way 0
by Tim Oldman • Comment, Facilities management, Property, Workplace design
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