August 28, 2020
Using nature based solutions in buildings will help address climate change
The IGNITION project from the UK Green Building Council has published its first report for businesses, titled ‘Nature-based solutions to the climate emergency: The benefits to business and society’ The report claims to provide organisations with the data they need to make informed decisions about the types of urban nature-based solutions (NBS) available to them and how these can help meet sustainability objectives to benefit business, society and the environment. It sets out to highlight the benefits of using NBS across the built environment and aims to inspire confidence in business leaders and investors to increase the use of NBS. More →
August 20, 2020
Working from home and the future of work. How quaint
by Mark Eltringham • Comment, Flexible working, Technology
In 1962, a professor of communication studies called Everett Rogers came up with the principle we call diffusion of innovation. It’s a familiar enough notion, widely taught and works by plotting the adoption of new ideas and products over time as a bell curve, before categorising groups of people along its length as innovators, early adopters, early majority, late majority, and laggards. It’s a principle bound up with human capital theory and so its influence has endured for over 50 years, albeit in a form compressed by our accelerated proliferation of ideas. It may be useful, but it lacks a third dimension in the modern era. That is, a way of describing the numbers of people who are in one category but think they are in another.
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