Workplace art can draw the distinction between branding and corporate identity

Workplace art can draw the distinction between branding and corporate identity 0

One of the many traps that lies in wait for unwary organisations is to confuse corporate identity with their brand. The visual aspects of an identity may reflect the firm’s personality and values, and a change may go in hand in hand with the development of a new strategic direction or culture, but a mismatch can be jarring if the stakeholder perception of the organisation does not marry up with its branding. More →

Coworking and a new golden era for the workplace and the people who inhabit it

Coworking and a new golden era for the workplace and the people who inhabit it

coworking officeThe idea of coworking is starting to resonate with a growing number of businesses and for a growing number of reasons. People new to the concept, or those who are aware primarily of its roots, may discover or retain a notion that it is a way for start-ups and freelancers to share space as a way of keeping down costs or networking with similar organisations. There is still a great deal of truth in this, given that the initial growth of coworking was based almost exclusively on the need for small tech and creative organisations to occupy space near to their larger clients, in precisely those urban enclaves that demand eye-watering rents and conventional leases.

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A quarter of a century ago, the newborn Internet set office design on a different path

A quarter of a century ago, the newborn Internet set office design on a different path

Vitra Ad Hoc systemBecause we are now so immersed in technology, we can sometimes forget just how young the Internet is. It was only in 1995 that the final barriers to its full commercial development were removed. In 1994, the number of people using it worldwide was estimated at around 20 million, there were under 15,000 company websites and the UK had one ‘cybercafe’. Even so, there was something in the air. A sense that everything was about to change – and change spectacularly.

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Co-design is an old idea, but it belongs to the 21st Century like never before

Co-design is an old idea, but it belongs to the 21st Century like never before

A group of people share ideas around a tableAs with so many apparently new ideas that resonate in a contemporary context, co-design has a long history. Originally referred to as cooperative or participatory design, it was first applied in Scandinavia in the 1960s and 70s, especially as a way of engaging stakeholders in the public sector in the design and development of IT projects, healthcare and workplaces. Arguably, our modern understanding of the idea was first set out by C.K. Prahalad and Venkatram Ramaswamy in a 2000 Harvard Business Review article called Co-opting Customer Competence and a subsequent book by the authors on the subject. They argue that there is a growing trend for firms to actively seek the insight and competence of customers to offer them better solutions, tailored to their own needs. More →

The rise of the digital workplace is transforming the physical office

The rise of the digital workplace is transforming the physical office

serviced officesA recent survey by Gartner predicts that one in five workers will have an AI bot as their co-worker by 2022. It’s almost impossible to talk about the future of the workplace without mention of AI or robotics, and is therefore hardly surprising that there is a feeling of apprehension amongst workers. PwC’s 21st global CEO Survey in 2018 revealed that between 23 percent and 51 percent of respondents were “extremely concerned” about the speed of technological change, and indicated “anxiety about the impending promise and perils of AI.”

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Interiors are not enough to win the war for talent

Interiors are not enough to win the war for talent

I often refer to Google and Facebook in my blog, due to their influence on workplace design. Many consider them to be workplace interior’s holy grail. But today’s big employers are competing with one another on a much broader set of principles. Cool interiors alone just won’t cut it. Zürich, like many European cities is home to a large number of global brands, with bustling financial services and tech sectors. I regularly hear of people with multiple job offers taking a job with a lower salary, rather than accepting a role in a company that doesn’t reflect their ideals. This decision can be influenced by office design and facilities, career development options, corporate culture and much more. More →

Artificial Intelligence is transforming the workforce as we know it

Artificial Intelligence is transforming the workforce as we know it

It may seem like an inevitable fact of administrative positions that anyone who fills them will be subjected to a never-ending litany of repetitive tasks. Employees in these jobs often don’t receive work that engages their brains or peaks their interests. Rather than flexing their critical thinking skills, these workers are resigned to completing the necessary, yet boring, administrative tasks.

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Time to unlearn the time management system you learned at school

Time to unlearn the time management system you learned at school

Picture a workplace where everyone follows rigorous to-do lists. Employees are told what to do, how long to spend on it, and in what order to tackle their projects. Then, picture a workplace where there are no to-do lists, no project deadlines, and no estimations of how long projects will take. Employees tackle work in the order they choose, when they feel like doing it. Which workplace do you think will be more successful?

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When exactly did busyness become a sign of status?

When exactly did busyness become a sign of status?

When exactly did “busyness” become a status? At work, in our personal lives and online, the competition to “live our best lives” and “hustle harder” is being taken to the extreme. Neuroscientists refer to busyness as a state of “cognitive overload.” This state can hinder our productivity, as well as our abilities to think clearly, plan and control our emotions. In the early 1990s, John Maynard Keynes predicted that, by 2028, living conditions would improve so much that the working day would shrink to three or four hours. However, it is now 2019 and we are busier than ever.

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The negative entropy of workplace design and management

The negative entropy of workplace design and management

Immediately after the Workplace Trends Summit in London last October, Ian Ellison of 3edges and I retired to a side room to record an interview for a podcast over a glass of red wine. The main objective was to try to piece together a coherent summary of what we’d seen that day. Ian assures me the podcast (his are invariably excellent) will appear very soon, but I thought it would be worth exploring a theory I formed and rambled on about in our conversation ahead of the next Summit set to take place next week.

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Mobile working is a recipe for business success

Mobile working is a recipe for business success

Today, the Fourth Industrial Revolution is changing the face of work as we know it: introducing AI and automation to the workplace and creating a drastic shift in the skills required by organisations today. As automation increasingly frees employees up from the repetitive, process work that can so often dominate their day-to-day, organisations are instead looking to employees to showcase their critical thinking and creativity. Indeed, McKinsey’s Skill Shift confirms that by 2030 the demand for higher cognitive skills, such as creativity, critical thinking and decision making will grow by 14 percent in Europe.

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On International Woman’s Day – why advancing women is still not a business priority

On International Woman’s Day – why advancing women is still not a business priority

It has probably not escaped your notice that today is International Woman’s Day, which for Workplace Insight means a plethora of studies on the topic of women/jobs/salaries and ways women might work differently to men. We’ve decided not to waste anyone’s time and ignored most of them (particularly the patronizing ones on how ladies are so intuitive) but managed to find a few kernels of information. First, the good news that women have doubled their share of top jobs at technology companies, pulling in higher salaries than men last year, according to executive search firm Odgers Berndtson. More →