August 1, 2022
Nudge theory doesn’t work after all, but we shouldn’t discard the idea completely
At the end of last year (2021), there was lots of excitement about the first comprehensive analysis of past research on techniques designed to change people’s behaviour (known as “nudging”), confidently showing that they work. This was great news for researchers, but also for governments across the world who have invested in “nudge units” that use such methods. Nudge theory aims to influence people to make better decisions. For example, authorities may set a “better” choice, such as donating your organs, as a default. Or they could make a healthy food option more attractive through labelling. (more…)













Uncertain times call for different measures and approaches, the old rules and playbooks are no longer applicable – so what are you going to do? Sit around, stagnate, hanker after old solutions trying to manipulate and squeeze them into new, unknowable, untried paradigms? No! One thing human beings are fairly good at is evolving and adapting to new and unknown situations and as we all know, being flexible and accepting change creates resilience and ensures survival. 












May 3, 2022
Get ready for the artificial intelligence revolution
by Reece Akhtar • AI, Comment, Workplace