March 29, 2017
Design Commission publishes report on how design shapes people’s behaviour 0
A new report from the Design Commission in partnership with the BRE Trust is the latest to outline how the design of the built environment influences the way people think and behave. The report has been published following an inquiry chaired by Baroness Whitaker and Professor Alan Penn, Dean of The Bartlett, University College London and is endorsed by Richard Rogers and Kevin McCloud. It calls on central and local government to escape their muddled thinking on the matter and instead create a policy framework that acknowledges the link between design and behaviour. It also suggests that more private sector organisations should wake up to the link and do more than merely comply with their legislative obligations.










Fostering behavioural change among employees to encourage them to make healthier lifestyle choices could deliver both productivity gains and economic growth, a new report claims. According to Human-Centric Health: Behaviour Change and the Prevention of Non-Communicable Diseases, by the World Economic Forum in collaboration with Willis Towers Watson, behavioural economics will be critical to encourage healthier lifestyles and reduce the burden of non-communicable diseases (cardiovascular disease, mental illness, cancer, chronic respiratory disease and diabetes) that account for approximately 16 million premature deaths annually and will cost an estimated cumulative loss of $47 trillion in economic activity worldwide over the next two decades. According to the analysis, technology such as mobile phones with accelerometers that make activity challenges easier and engage individuals in a community of supportive peers will improve people’s understanding of health-related knowledge and encourage them to reshape their behaviour. Linking individuals to ‘commitment contracts’ to exercise, quit smoking, or adhere to medicine prescription schedules will also be easier to monitor using sensors and mobile technology.










Amos Tversky and Daniel Kahneman introduced the concept of Loss Aversion in 1984, highlighting people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains. Lose £100 and we will feel a remorse that easily outweighs winning £100. In a similar fashion we find it very hard to see future positives when confronted with short term loses. We understand easily what we have lost but cannot imagine what there is to be gained. Furthermore, as Frederic Bastiat wrote in an 1850 paper, “That Which is Seen, and That Which is Not Seen”, man has a tendency to “pursue a small present good, which will be followed by a great evil to come, rather than a great good to come, at the risk of a small present evil”. Put these together and it is no wonder that, by and large, the future of work, corporate real estate and the workplace is so widely misunderstood.


January 20, 2017
The facts about sit stand work are already lost in the stream of narrative 0
by Mark Eltringham • Comment, Knowledge, Wellbeing, Workplace design
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