March 19, 2013
We all like to think we are discerning about what we will and won’t put in our trolleys at the supermarket. Not any old salty, fat saturated gloop will make the cut these days. That’s why food producers like to proclaim its healthiness on packaging, regardless of the nature of the product within. ‘Lower fat’ doesn’t mean low fat. Companies in other sectors follow suit. The office products market is one in which some manufacturers don’t mind a splash of green on product labels. This doesn’t do the customer or the buyer any good and can breed cynicism in the market, undermining the efforts of those suppliers who actually take a sophisticated approach to the environmental performance of their products.