March 6, 2019
City of Cambridge to digitally clone itself in bid to tackle congestion and pollution
Smart Cambridge and researchers from the Cambridge Centre for Smart Infrastructure and Construction (CSIC) at Cambridge University have announced plans to create a digital clone of the city to explore how congestion and commuting times can be reduced and air quality improved. Researchers at the University of Cambridge-based CSIC and officers from Cambridgeshire County Council’s transport, sustainability and planning departments are examining how digital technology and data can be used to support decisions and make improvements.
The study will focus on the creation of a digital twin prototype, combining traditional urban modelling techniques, new data sources and data analytics. The prototype will include the recent trends of journeys to work in Cambridge, including how people of different ages and employment status travel to work and how different factors affect their travel. It will also explore future possible journeys to work based on transport investment, housing developments and how flexible working and new technology may impact commuting. A web-based modelling platform will also visualise future development options and give people an opportunity for feedback.
“Digital twins have the potential to help cities develop more holistic policies which will assist in addressing some of the very real challenges urban areas face such as congestion, pollution and the need to become more sustainable,” said Dan Clarke, strategy and partnerships manager for Smart Cambridge.
CSIC led a workshop with council officers in December which helped them to understand local requirements and how they can deliver a digital twin prototype which responds to imminent city challenges and supports the policy goals of improving air quality and reducing congestion.
“We are now working on the prototype and will deliver an initial version in eight weeks,”said CSIC research associate Dr Timea Nochta. “We will continue to develop it alongside the council so that it can be used to its full potential and so that officers feel confident in asking the right questions for technology to answer.”
Claire Ruskin, executive board member for the Greater Cambridge Partnership, and CEO of Cambridge Network, said: “We have worked together to collect and understand information before, and Smart Cambridge is delighted to be working with university teams again. We can begin developing next-generation tools for supporting plans and policies to give people alternatives to their cars to help improve journeys, reduce congestion and improve air quality in Greater Cambridge.”
The project has been funded by the Ove Arup Foundation and the Centre for Digital Built Britain. The work of Smart Cambridge is supported by the Connecting Cambridgeshire programme, led by Cambridgeshire County Council, with investment from the Greater Cambridge Partnership. CSIC is an Innovation and Knowledge Centre funded by the Engineering and Physical Sciences Research Council, Innovate UK and industry.










A new survey into happiness at work suggests it is viewed differently according to age. Baby boomers: aspire to have job security and think careers are defined by employers. Gen X: aspire to have a work-life balance and although are loyal to a profession will not necessarily stick with the same employer. Millennials or Gen Y aspire to have freedom and flexibility and are digital entrepreneurs while Gen Z aspire to have security and stability. The report by Instant Offices’ considered what is important to each age group, and how employers approach the age gap. It found that eight in 10 millennials look for a manager to act as a mentor or coach; Baby boomers want a boss to be ethical, fair and consistent, while 61 percent of Generation X, and 55 percent of millennials, think team consensus is important. 








UK workers are feeling more confident about the state of the economy but it’s making them less inclined to stay in their current jobs, a new survey claims. According to the latest Global Talent Monitor report for the second quarter of this year, from Gartner 18.8 percent of UK employees indicated a very low intent to stay in their current role, the second highest after India (40 percent), and higher than the global average of nearly 12 percent. This is the first time since Brexit that workers reported having an optimistic outlook on the job market, and their own career growth. Nearly 40 percent of UK employees reported somewhat high to high confidence in the economy. When it comes to their personal prospects, employee perceptions have risen steadily over the last year and have increased nearly 4 percent. In fact, job opportunity perceptions in the UK are nearly 1.5 points higher than the global average. However, despite their intentions to move on from their current role, UK employees are still putting in a strong effort in their current roles, with nearly 13 percent of employees reporting a high willingness to go above and beyond in their role, and an additional 43.8 percent leaning towards high.













April 2, 2019
A quarter of a century ago, the newborn Internet set office design on a different path
by Colin Watson • Comment, Furniture, Workplace design
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