April 3, 2017
The point everybody is missing about the backtrack on remote working by IBM 0
IBM recently announced that it was going to consolidate its 2,600 marketing department in six locations around the US. Nothing wrong with that you may say, but as part of the consolidation it has to told people to relocate so they can attend the office every day and workers that had been part of IBM’s home working initiative for decades told to turn up at the office every day or find another job. The reason for this radical and trauma creating shift for IBM’s people causing increased commute times, social upheaval and increased carbon emissions is ‘innovation’. IBM needs to transform itself, move faster and come up with new ideas faster. All makes sense…..or does it?










Amos Tversky and Daniel Kahneman introduced the concept of Loss Aversion in 1984, highlighting people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains. Lose £100 and we will feel a remorse that easily outweighs winning £100. In a similar fashion we find it very hard to see future positives when confronted with short term loses. We understand easily what we have lost but cannot imagine what there is to be gained. Furthermore, as Frederic Bastiat wrote in an 1850 paper, “That Which is Seen, and That Which is Not Seen”, man has a tendency to “pursue a small present good, which will be followed by a great evil to come, rather than a great good to come, at the risk of a small present evil”. Put these together and it is no wonder that, by and large, the future of work, corporate real estate and the workplace is so widely misunderstood.















April 7, 2017
Flexible working is not a magic bullet for workplace ills 0
by Charles Marks • Comment, Flexible working
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