May 8, 2015
Cautious welcome by IoD to plans for a Digital Single Market across Europe
The Institute of Directors has given a cautious welcome to the plans announced by the European Commission this week to create a Digital Single Market across Europe. At present, online barriers means businesses are not fully benefitting from digital tools; there is less opportunity for cross border selling and Internet companies and start-ups are unable to take full advantage of growth opportunities online. The aim of the Digital Single Market is to remove regulatory walls and eventually move from 28 national markets to a single one. According to the European Commission, a fully functional Digital Single Market could contribute €415 billion per year to the economy and create hundreds of thousands of new jobs.
April 28, 2015
Why it’s time for more companies to roll the dice for gamification 0
by Maciej Markowski • Case studies, Comment, Workplace
As was reported recently, gamification remains practically unknown to many managers yet companies like Nike, Microsoft, Samsung and eBay are beginning to see it as a useful tool. Generally adopted by marketing and sales professionals, gamification can also influence behaviour, increase productivity and improve wellbeing. Gamification is all around us, even if we don’t always notice it. It’s used in sales competitions, frequent flyer programmes and marketing initiatives. So what is gamification? In short it’s the concept of applying game mechanics and game design techniques in order to engage and motivate people to achieve their goals. It’s about turning something potentially mundane into a game – similar to many ingenious mothers who might turn cleaning a room or washing dishes into a game for their children.
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