March 9, 2017
Use of mobile technology is key for European businesses in attracting best talent pool 0

If European employers want to attract the best job candidates, they need to utilise the latest mobile technologies to attract the right talent pool, a new report commissioned by the Futurestep division of Korn Ferry, has claimed. In a digital and mobile-first world, where candidates browse potential jobs and apply via mobile devices, just 20 percent of respondents in EMEA use mobile technology tools for recruitment – the lowest usage rates in the global study. In addition, just 45 percent say they use video interviewing, while only 46 percent use online assessment tools. According to Talent Forecast, the second part of a major global survey into recruitment and engagement which polled more than 1,100 hiring professionals this represents a missed opportunity as these can help make the talent acquisition process streamlined and more efficient.











Very few organisations are ready to manage a workforce where the latest technologies and people work side by side. Just 13 percent of UK companies are ready to respond to digital disruption and create “the organisation of the future”; despite 88 per cent believing this has become a priority. This is according to the 2017 Deloitte Global Human Capital Trends survey, which tracks the top trends shaping the agenda for HR and business leaders. However, while UK companies believe they are ill-prepared for the change brought by digital disruption, this has not stopped many of them from embracing disruptive technologies. 42 per cent report that they have adopted robotics, cognitive and artificial intelligence (AI) technologies within all or parts of their workforce. Another 42 per cent are running pilots in certain areas of their organisation. But only 16 per cent say they are ready to manage a workforce with people, robots and AI working side by side.











Amos Tversky and Daniel Kahneman introduced the concept of Loss Aversion in 1984, highlighting people’s tendency to strongly prefer avoiding losses to acquiring gains. Most studies suggest that losses are twice as powerful, psychologically, as gains. Lose £100 and we will feel a remorse that easily outweighs winning £100. In a similar fashion we find it very hard to see future positives when confronted with short term loses. We understand easily what we have lost but cannot imagine what there is to be gained. Furthermore, as Frederic Bastiat wrote in an 1850 paper, “That Which is Seen, and That Which is Not Seen”, man has a tendency to “pursue a small present good, which will be followed by a great evil to come, rather than a great good to come, at the risk of a small present evil”. Put these together and it is no wonder that, by and large, the future of work, corporate real estate and the workplace is so widely misunderstood.

