November 11, 2021
Hybrid working is both a challenge and opportunity for comms firms
Huge swathes of workers have been returning to the office in recent weeks – many for the first time in almost two years. A significant number of companies, however, will never return to the pre-pandemic ‘normal’ of a five-day office week and will instead integrate hybrid working permanently. According to the CIPD, 40 percent of employers expect more than half their workforce to regularly work from home after the pandemic has ended. More →
Throughout the pandemic, we have had to constantly adapt to new models of work and a new working culture. And what makes this process even more challenging is that we’re having to work against a backdrop of uncertainty at every turn. Business leaders that are emerging from the pandemic successfully have been clear on priorities throughout and know how to balance them. This is certainly easier said than done but is integral to leadership as we enter the next chapter of workplace transformation. 
There’s no one-size-fits-all approach to work. Every business will need to test, iterate, and refine approaches depending on their team’s needs. However, after the once in a generation changes in the last year, and all of the talk about the office of the future, setting a digital-first baseline is a key first step. This means embracing a mindset shift to thinking of the physical office not as the HQ, but as just one tool at your organisation’s disposal. The HQ, meanwhile, becomes digital. 
There are no prizes to be won for saying that the modern workplace is already markedly different from those we have known in recent decades. As remote and flexible working practices have become more common, the role of the office has already begun to evolve – the pace of change has been greatly accelerated by the pandemic, which has resulted in a rethink among many organisations about their real estate needs. 
Pressing the ‘reset’ button is never easy. But I’m a firm believer that, once we do, we become much less averse than we perhaps expected to the change it inevitably brings. This is particularly true of the past eighteen months. From all of the sadness and hardship endured, we are beginning to emerge into a new, changed way of living. One that is both familiar and altogether different. The dichotomy is particularly evident in our workplaces. For many sections of the economy, the office was the ecosystem of our daily working lives. Initial questions of whether the office would survive quickly fell by the wayside, and a more interesting, nuanced, debate of what we want the office to be began. 
At a recent 
According to research, nearly 
Employee experience has never been so high on the corporate agenda; with recent figures finding 
In 2008, the philosopher and ecologist 
At this time of year, with events such as Happiness at Work Week and 
November 19, 2021
Workplace data proves that the devil is in the detail for the new era of work
by Steve Morren • Comment, Flexible working, Technology, Workplace design