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April 4, 2019
Workplace art can draw the distinction between branding and corporate identity 0
by Helen Owen • Comment, Workplace design
One of the many traps that lies in wait for unwary organisations is to confuse corporate identity with their brand. The visual aspects of an identity may reflect the firm’s personality and values, and a change may go in hand in hand with the development of a new strategic direction or culture, but a mismatch can be jarring if the stakeholder perception of the organisation does not marry up with its branding. More →