April 22, 2015
New generation of mobile users do quarter of work on digital devices 0
The provision of alternative places to work than the office desk is of particular relevance to a new demographic of worker, dubbed Gen M (because we need yet another one – Ed.), which is described in a new report from US based telecomms consultants MobileIron as either men aged 18-34 or people with children under-18 who rely heavily on mobile technology. On average, Gen M does more than a quarter (26%) of its work on smartphones or tablets, compared to non-Gen M professionals, who do 17 percent. Gen M also uses mobile for “shadow tasking,” doing personal tasks during work hours and work tasks during personal hours, the research from MobileIron reveals. Gen M mobile users are also keen to invest in the latest technology – 42 percent either own or plan to purchase a wearable device, such as the Apple Watch, and of those, 95 percent plan to use those devices for work tasks.